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Orlando Tech Week returns April 18 - 24! Orlando Tech Week is a week-long showcase of the technology, creativity, and entrepreneurial hustle powering the future of Orlando.

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Thursday, April 21 • 12:00pm - 1:00pm
Lean UX Guru Laura Klein - User Engagement through Data

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This presentation is a RARE opportunity for Orlando Starters! If you are serious about applying Lean Startup to understanding user behavior, then come by and absorb the experience of an internationally acclaimed expert on Lean UX. Laura Klein is a thought leader, author, and principal at Users Know.

Based in Silicon Valley, she is a true expert on Lean Startup methods having with many startups and companies you have heard of. In 2013, she wrote the "UX for Lean Startups" book as part of Eric Ries's Lean Series. In this presentation, she will cover various Lean UX techniques: Quantitative v Qualitative methods, understanding friction, multi-variate testing, and what NOT to do when trying to launch a new product/service.

BONUS: Half the meeting will be specific questions for Laura from the audience! If you have easily accessible URL to show her, send it to me. But whatever you do, do NOT miss out on this one. :)

Organizers & Speakers
avatar for Rajiv Menon

Rajiv Menon

Founder, Informulate
Rajiv Menon is an entrepreneur, consultant, and mentor. He is the Founder/Solution Architect at Informulate, a unique web + mobile consultancy that employs Lean Startup and Agile methodologies, launched in 2006. He launched Talent4Startups.org, a free, non-profit portal for startup founders to collaborate with students and professionals, in 2014. He is very committed to the Orlando Startup/Tech ecosystem. He founded the Lean Startup Orlando group... Read More →


Thursday April 21, 2016 12:00pm - 1:00pm
The Iron Yard 101 S Garland Ave